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The Asilomar Institute is dedicated to advancing and promoting information architecture.
Copyright 1992-2004 Victor Lombardi
Educating and Marketing
What's the essential difference between informational content and marketing content? I decided it was an objective tone vs. a subjective tone, respectively. I had to get that clear for myself as it can become very subtle when adjusting language and people can be rather passionate about wanting one or the other without actually knowing what they're asking for.
Wednesday, October 29, 2003 | Permalink | Filed in Labeling