Educating and Marketing

What's the essential difference between informational content and marketing content? I decided it was an objective tone vs. a subjective tone, respectively. I had to get that clear for myself as it can become very subtle when adjusting language and people can be rather passionate about wanting one or the other without actually knowing what they're asking for.

Wednesday, October 29, 2003 | Permalink | Filed in Labeling


Dreyfuss Mobile Phone

Survey of Web Genres

Doblin's Short, Grandiose Theory

Marsupial Mouse

Search method seeds

Volunteering pays


Headline! Radio buttons originally controlled radios

Cost and Style

Litmus test for scent/meaning

Shifting information goals

Theory: EBay as Flea Market

Teaching in Sound Bites