Doblin's Short, Grandiose Theory

Empire State lit up white, at night

Thanks to Zap -- who invited me to a panel on design methods (.ppt) at the IA Summit -- I finally got my hands on a (photo)copy of Jay Doblin's A Short, Grandiose Theory of Design, an article from the 1987 STA Design Journal. In its seven pages Doblin presents a straightforward and persuasive argument for design as a systematic process. Quick notes:

Monday, April 26, 2004 | Permalink | Filed in Process


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Doblin's Short, Grandiose Theory

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