Mindset List

You've probably seen the Mindset List, published each year by Beloit College. It goes like this...

Most students entering college this fall were born in 1984.

It's always struck me as a nice little design document, grounding the instructors in the mindset of their students. What's more, the items chosen appeal to people of different generations. For example, 'Women have always been members of the Jaycees' didn't resonate with me, but probably does for older Americans.

I'm thinking about how to use this with my clients.

Link courtesy Chris Pepper.

Tuesday, October 8, 2002 | Permalink | Filed in Process


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