IDEO's Method Cards

I received my IDEO Method Cards, and they're big, twice as big as your usual playing cards. The writing is good; short and sweet with funky photos on the reverse. The content isn't earth shattering - each features a user research technique - but the format is quite handy and sure to stir up some new ideas at work.

A coup for IDEO is how - as in this Fast Company article - they position what could be considered an advertisement as a confident revelation of their methodology. Clever.

Monday, October 6, 2003 | Permalink | Filed in Process


Dreyfuss Mobile Phone

Survey of Web Genres

Doblin's Short, Grandiose Theory

Marsupial Mouse

Search method seeds

Volunteering pays


Headline! Radio buttons originally controlled radios

Cost and Style

Litmus test for scent/meaning

Shifting information goals

Theory: EBay as Flea Market

Teaching in Sound Bites