Research at IDEO

Alex Wright reviews The Art of Innovation: Lessons in Creativity from IDEO

IDEO blurs disciplinary boundaries wherever possible. That's especially true when it comes to research, a cornerstone of IDEO's design process. Many design firms still treat research as a stand-alone discipline practiced by Researchers (with a capital R). At IDEO, research is everyone's job.

Tuesday, May 28, 2002 | Permalink | Filed in Companies


Dreyfuss Mobile Phone

Survey of Web Genres

Doblin's Short, Grandiose Theory

Marsupial Mouse

Search method seeds

Volunteering pays


Headline! Radio buttons originally controlled radios

Cost and Style

Litmus test for scent/meaning

Shifting information goals

Theory: EBay as Flea Market

Teaching in Sound Bites